Optimal Workshop | User Research Platform
Part of a suite of UX research tools, Reframer allows for easy capturing, reviewing and analysing of qualitative user interview data.
My Focus
- Launching Reframer out of beta
- Discovery
- End-to-end product design
- Front-End Development (ReactJS)
- Creating the beginning of the first design system and guidelines across the platform of 5 tools
Product Challenges I worked on
- Reframer had been sitting in beta for 3 years before this squad formed, how might we re-validate and launch as a paid product?
- How might we introduce multi-user note taking and increase the features we offer for team work?
- Reframer has a different and newer code base to our other tools, how might we use this as an opportunity to redefine our design system and bring through these changes to all other products?
Outcomes
We conducted hundreds of user interviews and some offsite sessions to shadow our corporate clients to learn how they use our tools.
We launched with a new look, collaborative features so multiple can take notes, better filtering of data, better tagging system, ability to segment users and easier to clean up data.
